Profile of an IR

What do IR professionals do?

Investor Relations professionals develop and implement the company’s financial communications policy in a way that respects the principles of equal and uniform handling of information. They are tasked with creating a relationship of trust with the market by acting as a reliable source of pertinent information that helps both investors and managers make decisions. They play a central role in achieving the company’s goals with respect to financial communications by:

• ensuring that, through their contacts outside the company, the market optimally values the company over the long term by explaining its strategy, business model and operating conditions;
• adding value internally through the highlighting of market information that it is useful to management;
• ensuring the understanding of the investor relations role internally, notably regarding the management of financially sensitive information.